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The Integrated Online/Offline Communications Plan for the Second China International Import Expo with Honda

Time: 2020-06-12 14:45:19

From November 5th to 10th, 2019, Honda, with its strongest technology and products in the whole field, bringing the highest level of technology and products in many fields, such as automobiles, Honda Dreamwing, HondaJet, Honda Walking assistant, and Honda Marine etc. With the combination of the all-around team, Honda led the audience experience the unique charm of Honda's mobile technology and products, and display Honda's unique mobile fun in all directions.

Dentsu ONE Team serviced for Honda with integrated communication planning and back-end implementation of the event, including complete content communication, corresponding advertising, relevant media reception and content cooperation, on-site activity construction and audience operation.

Client: HMCI

Team: Honda Team

Date: November 2019

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