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The Integrated Online/Offline Communications Plan with Honda for the SPORT HYBRID e+ Technology Experience Camp

Time: 2020-06-12 14:41:31

On the 27-28 th of September 2019, Honda warmed up for the "SPORT HYBRID e+",witch to be introduced into China in 2020. Honda invite dozens of professional media to fully demonstrate the advanced nature of PHEV technology with professional depth and set up a technologically advanced image in the industry. We will further enhance brand sentiment through technological advantages and pave the way for the 2020 listing of products.

Dentsu ONE Team provided Honda customers with integrated communication planning and later implementation of the event, including complete content communication, relevant media reception and content cooperation, on-site activity construction and test drive operation.

Client: HMCI

Team: Honda Team

Date: September 2019

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