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Dentsu One Helps HONDA ENVIX New Product Launch in Five Cities

Time: 2019-04-10 00:00:00

On 10 April 2019, Dentsu One On 10 April 2019, Dentsu One assisted HONDA to hold the launch of brand-new ENVIX rolling out in Wuhan, Foshan, Ningbo, Chongqing and Shenyang. “ENVIX” now came into the market, with the market guidance price of 99,800 yuan-136,800 yuan.ssisted HONDA to hold the launch of brand-new ENVIX rolling out in Wuhan, Foshan, Ningbo, Chongqing and Shenyang.


ENVIX is the second model since the launch of “Stay ahead” campaign. After CIVIC and INSPIRE, ENVIX is another masterpiece to meet the diversified car demand of users and improve the car product system. This “model for the new trendy and the fun” perfectly interprets “More Technical, More Fashionable, More Comfortable” as the new brand commitment of Dongfeng Honda.

 

For post-85s and 90s, an embodiment saying something about who they are, a ride catching enough eyes on the road; a space where family and friends enjoy the maximum “fun”--happy by making everybody happy--THIS is their dream model. Different from CIVIC which highlights personality, ENVIX is more approachable, practical and affordable, dedicating to “good boys putting family first”. Resonate with more 85s and 90s--feel every fun, enjoy every moment of encounter.

 

With the "new trendy and the fun", ENVIX will bring a full sense of respect to every young, fashionable and hopeful user, helping young people to enjoy a vibrant life.

 

The new car launch was held simultaneously in the five cities, sharing this grand event with thousands of media works and 10,000 customer representatives, demonstrating Dentsu One’s excellent business capabilities in planning activities, pre-preparation, operation arrangements, and time control. In a word, Dentsu helped Dongfeng Honda successfully complete the new car listing activity.



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