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Dentsu One China Names Yuichi Toyoda CEO

Time: 2019-08-21 00:00:00



Dentsu Aegis Network China has appointed Yuichi Toyoda as CEO for Dentsu One China.


Toyoda brings 25 years of advertising experience leading teams based in Japan, India, and Thailand. His experience spans media planning, communication design, branding and business design for numerous influential clients including Honda, Canon, Fujifilm, Nikon, Suntory, Unicharm, Toshiba, Seven-Eleven and Novartis.


In the new role, Toyoda will lead across all offices in Beijing, Shanghai, Guangzhou, and Wuhan.


“Yuichi has a proven track record as a highly influential leader with sharp business acumen,” said Michelle Lau, CEO Dentsu Aegis Network China. “His experience and passion for delivering ‘“Innovative Business Solutions Beyond Advertising” is inspirational for both his team and clients. I look forward to seeing a new chapter of success as he leads more clients in Dentsu One China to achieve their growth plans.”


Prior to this, Toyoda was President and CEO at Dentsu One Thailand.pany winning South East Asia’s Integrated Agency of the Year Award.


Toyoda joined Dentsu Inc. in 1994 and started his career as media planner and buyer. He took several leadership roles in Japan and later at Dentsu One India where he delivered a highly successful internal transformation program there.


“I’m very excited to come to China, one of the most advanced and definitely the fastest moving market,” said Toyoda. “I hope to lead the team so we can contribute to clients and society by creating new value for them creatively.”


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