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WDHAC's First High-quality Electric SUV Type X-NV - Advertising Strategy Agent

Time: 2019-12-27 10:19:35

X-NV was released on 30th Oct., 2019 and promoted with test-drives and launching events. Many campaigns for X-NV were held: ① test driving contributed word-of-mouth spreading among media; ② the online release event in the form of entertainment show attracted over 7.5 millions audience, hiting its peak of Baidu index at 4k+. After official release, local launching events at dealershops contiuned the heat in combination of online marketing campaigns.






Customer: Dongfeng Honda automobile co., LTD. 

Team:Dentsu Rihai, Wuhan branch X-NV team 

Time: From March 2019


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