Time： 2019-12-27 10:19:35
X-NV was released on 30th Oct., 2019 and promoted with test-drives and launching events. Many campaigns for X-NV were held: ① test driving contributed word-of-mouth spreading among media; ② the online release event in the form of entertainment show attracted over 7.5 millions audience, hiting its peak of Baidu index at 4k+. After official release, local launching events at dealershops contiuned the heat in combination of online marketing campaigns.
Customer: Dongfeng Honda automobile co., LTD.
Team：Dentsu Rihai, Wuhan branch X-NV team
Time: From March 2019